Logo Research

 

Watching some videos that Sarah shared regarding logos.


Very interesting and I do agree that once you become a designer, you see things that no one else sees. 'Bad' design is everywhere, but it doesn't affect people's lives so nobody actually notices it. However, I disagree with Michael about the Nike swoosh not meaning anything except in our minds. I read an article about the Nike swoosh being designed by a design graduate (for only $35!) with only one request in mind: it had to look like speed.

So it started off as that, but yes, the brand itself grew thanks to their innovative products, customer service and brand campaigns.

Here's a link to the article. 


Ah - I uploaded the above before I watched the next video! It talks about what I just mentioned above.


Vox really makes good content - they're one of my favourite YouTube channels. I do understand what Michael means about infusing meaning into the design. It's nice that he likens it to a swimming competition instead of a diving one. And putting logos into 4 categories. Nice and neat.



The Futur is another quality content creator on YouTube, especially regarding design! Showing a book of logos is a genius move when it comes to communicating with clients!! 



I am really loving these YouTube videos. Bite-sized and yet chock-full of golden nuggets. This is exactly the kind of design that I'd love to create - ones that make a difference to people and simplifies complex information. 













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