Colour Palette Explanations & Mockup

 


All of my logos colours palette choice came from this image which the client ranked #1 in terms of preference.


 

Other references tend to use black on warm tones but I preferred using more complimentary colours for that extra fun and funky vibe. Here are some of the mockups below. Because the brief mentioned it'll be used on free helmet stickers, I decided to mock up the sticker and helmet separately.





Free mockup file sources: Sticker Mock-up & Helmet Mock-up

The last part was finalising the submission files. I watched a video by The Futur about how to present logo designs and decided to follow their template loosely.


Not many people talk about it but the leading up of the presentation of the client is equally important to build anticipation and get them in the same headspace so that they can't reject your logos based on personal preference. I envisioned the structure of my submission file to be made in such a way that i could explain a little bit about the wordmarks beforehand before presenting it to the client. 

I would say all of the logos styles lie in the funky, fun and edgy category but with the added element of representing different values the brand has. 



Concept 1 would be about inclusiveness (different sizes of letterforms coming and mashing/fitting together for the game) within roller derby.

Concept 2 has stronger ties with customisation and uniqueness - you don't have to fit someone's version of 'perfect' to be part of the roller derby community. You be your own person and you do you.

Concept 3 is the strongest in terms of craft and would definitely make a good first impression, thereby making people go 'ooh, that's cool, where can i get one?' which fits the brief as well.

Overall, I'm quite satisfied with the wordmarks I made - it's something really different and I've never really done it before as I'm more used to simpler, graphical elements. It was really fun and taught me not to underestimate the power of handcrafted type.


Time spent: 4 hours

Total time spent: Roughly 20 hours? I might have miscounted because I didn't track the time watching YouTube videos on calligraphy and searching/downloading brushes and free mockups. Blogging took some time as well so I guess it might equate to about 25 hours more or less. Time is something I definitely could've done a better job keeping track on.

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