Concept 3

 

Do watch in full screen so you can see the amount of time I spent adding detail to this logo!

I can definitely say that I spent a lot of time exploring this concept because I know it's something that the client likes. In advertising, we would consider this the 'safe' option, haha. I'm definitely proud of this one too because I spent a lot of time crafting it - I wanted to do it right by the client. So...I watched quite a lot of videos on calligraphy before starting on this.

I experimented with a star shape within the 'o' as well but it didn't really work considering the star is quite a rigid shape and the calligraphy swirls are more organic. 

I downloaded a bunch of free fonts and decided to use the Funkies font as a base reference.
Technically I'm not modifying the font directly so I hope that means I don't need to purchase a commercial license? Might be a grey area on this...

To be honest, I did try to manipulate it in Illustrator at first, but once it became evident that it wasn't going to work, I turned to Procreate instead. Extruded it in Illustrator and experimented with positioning and fonts of the sub-text. Played around with tracking as well.





In the end, I decided on the Booster Next FY typeface with a slight skew following the logo's angles.


Colour explorations.


Final design!


Time spent: 3 1/2 hours.

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