Logotype Brief

In the midst of writing the logotype brief now. My brief is for the Wellington Bird Rehabilitation Trust which is a charitable trust in dire need of a logo revamp. Since it's a trust it doesn't have any 'products' so I've resorted to Google to find out how to specify the brief for a non-profit or charity. However, there are not many resources out there that I can find, so I might need to resort to bringing my draft in class and checking with Sarah & Walter.


Here are some links I checked out for my research:

https://medium.com/inkbot-design/charity-branding-tips-a-logo-design-guide-for-nonprofits-faa561068fb6

https://www.charitycomms.org.uk/design-brief-template

https://fabrikbrands.com/ultimate-guide-to-charity-branding/


Comments

Post a Comment

Popular posts from this blog

The 'B'lack Square Exercise

Image
Yesterday, Sarah Maxey, our Graphic Design lecturer gave us our first assignment - The Black Square Exercise. We were all assigned different letterforms for this exercise - I got the capital letter 'B' ! We have to make at least three different compositions on a white sheet using four squares of black paper. The goal of this exercise is for us to consider the qualities and characteristics of the selected letterform, and through this, we would be able to explore positive or negative spaces, forms or counterforms, scale, edges and spaces.    A quick research on letterform anatomy was in order so that I can familiarise myself with the right terminology.  Typographers Glossary by Playtype W hat makes the letterform 'B', a 'B'? I stayed back after Matauranga Design class today to explore before the exercise on Friday.  I look like I'm in pain, but honestly, I just blinked at the right moment. Here are some of the outcomes: Variations with the form and shape. Pla...
Read more

Back To The Drawing Board: Concept 1

Image
I decided to do some explorations and sketching on Procreate because of the wide variety of brushes they have - it's perfect for calligraphy. Here's a timelapse of the first concept - you can really see how I tried different styles before settling on one that has squarish blockish shapes that's similar to my references. Some screenshots of my explorations below. Tried some chunky as well as thinner calligraphy styles here. Didn't look 'funky' enough. Just more experimentations of layout and style. Tested some more blockish letters with different brushes and layouts. In the end, I settled with this layout because I wanted to show how different sizes of letters - people - come together to make up the roller derby community. I also wanted the spacing in between to be tight so that it represents how in roller derby everybody's always huddled together to block the jammer. Refining the logotype. Making it chunkier. After cleanup. Decided to add a star within the ...
Read more

Briefing & Visual Moodboard

Image
I received a really fun brief for the logotype assignment! ******* Name of Client:   Go Stick It       Type of organisation:   The client is Marcia (Meat Train) Black – a queer, deaf Roller derby  player, based in Wellington. https://attitudelive.com/player-page/marcia-two-sides-of-me Marcia is producing custom-made vinyl decals for helmets and car windows (mostly roller derby themed). Big Picture:  There is no one in the derby community known to be doing this in New Zealand. People get stickers from Ali Express, Etsy, Iko Iko, roller derby brands/ events. Roller derby is still unknown by many people in New Zealand, but it is one of the fastest growing women’s sports in the world. People of all genders play. Roller derby people like edgy/ funky graphics that push boundaries. Word of mouth is a big thing. Unique Proposition:  Values: Inclusiveness – of all people; Customer driven; Continuous learning Mission: To ...
Read more